What I Do...

To tell you what I do, it's probably best to start with what I don't do. I'm not a fractional CMO. I'm not a marketer for hire. I'm not a market researcher. And I'm not a guy who's looking for a full time CMO job.

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Here is what my ideal customer engagement looks like...

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You have a marketing leader and a team that you love. They do great work. In fact, you love them so much that you want to invest in them. You want to help them be even better.

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Couple that with the fact that your business is entering some new areas and places that your marketing leader and team haven't ever been before. It might be a new market, the need to grow your brand, a new product launch, opening up international geographies, or expanding your distribution channels.

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Instead of "taking your best shot," you hire me for an engagement where I advise your existing team. I help them develop their plans. I help them look for things that they might not have considered. I help them pressure-test their ideas. I ask questions and contribute ideas that help them drive the best results possible.

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I work with your team through regular calls and meetings and provide an experienced, outside resource to improve your chance of success.